In recent years especially with the rise of social media, Individual political opinions have become intertwined with one’s character. By aligning yourself with a political party, in today’s world, means to associate your core morals with that of the party itself. In many ways this removes the subjectivity of politics, and makes voting an extremely personal thing.
The true primary reason for the personification of political views is divisive and polarised politics. The more extreme or unorthodox the party, the more debate and division ensues. In UK politics, for example, the recent local council elections saw an abandonment of the traditional two parties, in favour of the more radical Reform UK and the Green Party. This is due to the current state of the system, and the dissatisfaction and discontent with current politics. In short the people feel underrepresented and thus over represent themselves.

The personalisation of politics is not exactly a new phenomenon and has been shown throughout history in movements such as the suffragettes. Where politics was an extremely personal matter, one that could provide them the opportunity that the current system did not. As beneficial as it can be, it equally can be destructive, especially among friends and family. The politics itself is divisive and embodying such sentiments often leads to conflict.
So why does it matter? Politics is an individual right, if you are a citizen and over the age of 18, you have the right to decide who governs our country. That is real power. Voting and holding the government accountable is the foundation of modern democracy, a choice that is always personal. Yet in the time of constant media updates and conversation , it’s no longer personal. It is a reflection of yourself. The new world politics will continue to be over emotional issues and personified, and the world changes with it, but perhaps it’s equally okay to take it subjectively, that maybe the party and the people are not one entity.
